All Highlights
Best Western — Pre-Opening Market Entry
Designed the sales, marketing and business-development template and built the commercial team for Best Western's market entry in Makurdi.
- Organisation
- Best Western Hotels & Resorts — Makurdi
- Period
- 2014 – 2015
- Focus
- Market Entry & Business Development
Context
A new international hospitality brand entering Makurdi needed a commercial function built from nothing ahead of opening, in a market with no established corporate hotel benchmark.
What I Did
- 01
Designed the pre-opening sales, marketing and business-development template.
- 02
Recruited and trained the commercial team ahead of launch.
- 03
Developed competitive positioning and pricing against the local and regional set.
The Result
1
Market entry delivered
The property opened with a working commercial function, a trained team and revenue generated before and through launch.